In the wake of competitive entrance examinations and professional courses, students are gripped by an ‘All India Phenomenon’ called The Coaching Classes (Industry). Almost unavoidable in today’s times, coaching classes are no longer an option but a necessity. With a growth rate of about 35% in the past six years, coaching classes are becoming a part of a child’s daily routine.
No wonder that in this $35 billion industry, it is pretty difficult to establish oneself. This is where Marketing comes into the picture. If you would invest a few extra hours and money today, you will get huge returns in the future.
Here are 5 ways which will guarantee an increase in your inquiries.
1. Internet Marketing
It is absolutely important to leverage the power given be the internet for free or low-cost advertising. Advertising on Google or Facebook is an excellent way to gain brand exposure and bring qualified visitors to your website and convert website “visitors” into prospects. Google maps are great places to get visibility of your coaching center. You can list your coaching center and advertise on online marketplaces like OLX and Quikr to get free visibility.
2. Social Media Marketing
As a coaching business owner, you should leverage social media to amplify your brand message. Social Media Marketing means advertising on social media such as Facebook, twitter, YouTube and LinkedIn. YouTube videos are the best ways to advertise as people like to watch videos. You can create a Facebook page for your coaching institutes. Using social Media you can connect to your existing and new customers by posting frequent updates about your institute youtube and LinkedIn.
In spite of the internet and social media, banners are still a great way to advertise your coaching classes. But with the amount of banner ads out there, consumers are experiencing “banner blindness.” With this in mind, there are some factors to be taken care of to get your banner noticed. Firstly, you need to do some research and choose your words wisely. The most important thing is to find the right place for them. You can have ads on trains, buses, stations, walls, etc. Remember “You don’t need more banners; you just need more views.”
Marketing through Pamphlets involves many key aspects. First of all, the pamphlet should be carefully designed with your target audience in mind. Pamphlet distribution should be targeted. Do some research about the demographics of your target audience and distribute it where you will find them. Time it right. Also, be prepared to pick up dropped leaflets since you’ll do more damage to your campaign by littering the streets with your pamphlets.
5. Free Seminars
Marketing also includes conducting activities such as free workshops or counseling sessions where you give away free specialty items like key chains, hats, pens, etc. With your company’s logo on it. This would also be a good time to distribute pamphlets as your audience would keep it along with the specialty item. These activities allow you to subtly promote your product or company because the focus is on the event or specialty item. Your company’s name is simply associated with the event or specialty item.
No matter how much you market your coaching classes, the ultimate advertisement is your teaching material and quality of education. Because when your student does well, you have something to brag about in the local press and to parents. RESULTS ATTRACT MORE THAN ADS
How do you market your coaching classes?
Feel free to share any experiences in the comments. It’d be a privilege to learn from you!
If you’ve tried the methods mentioned above and want a single tool which carries out most of the tasks mentioned above, you can try Classpro for a 7 day free trial.